ABOUT THE CHARTERED INSTITUTE OF MARKETING, GHANA:
Established in July 1981 under the name Institute of Marketing, Ghana, the name was changed in 1992 to reflect the current status of Chartered Institute of Marketing worldwide as result of the royal charter granted by the Queen.
Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana plays a major role in promoting the marketing profession, encouraging organizations to strive towards maintaining international standards in marketing practice.
In exercising this function, the Institute seeks to:
- To promote the study and practice of modern scientific marketing
- To establish close co-operation among all persons engaged in marketing in Ghana.
- To promote high professional standards among the Ghanaian business community.
- To educate the general public on marketing concepts and their importance to the country’s economy.
- To establish close relationships with other professional bodies in and outside the country, so as to enhance national and international trade development.
Mission:
“Our mission is to deepen the interest of the marketing profession and that of its members and to ensure excellence in marketing practice in corporate Ghana and the world at large.”
International Affiliations:
Presently, CIMG is affiliated to the CIM (UK). It proposed to establish affiliation with the American Marketing Association (AMA), Institute of Marketing Management in South Africa, etc. To this end, CIMG will embark upon similar efforts in forging closer relationship with international marketing associations.
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