ANNUAL NATIONAL MARKETING AWARDS:
In line with our mission, to deepen the interest of the marketing profession and that of its members and to ensure that the Institute impacts positively in the performance of its legitimate role on society and the economy of Ghana and the world at large, the Chartered Institute of Marketing, Ghana initiated an award scheme, which has been in existence for the past 17 years.
The objectives of the Awards are:
- To create awareness for the Marketing Concept and its importance the success of businesses.
- To promote high professional standards and to encourage excellence among marketing practitioners.
- To stimulate healthy competition among organizations
- To ensure an improved quality of products and services being offered by businesses.
It is instructive to know that some individuals and organizations, who have won the CIMG awards, have moved on further to win some international awards.
It is now emerging that there is an encouraging level of competition among organizations and industry.
Organizations are now adopting creative and innovative marketing strategies in their activities (i.e. the financial, manufacturing, and electronic media industry.) to improve on their performances.
The Chartered Institute of Marketing, Ghana (CIMG) ultimately aims at seeing organizations – private and public embrace the marketing Concept, and be marketing oriented in their operations. The Annual Marketing Performance Awards has indeed played a catalytic role in shaping the future of businesses.
Marketing has a major role to play in the President’s special initiative with regards to the “Golden Age of business,” hence the necessity for continuous awareness creation programmes.
With a marketing driven economy, most of the Presidential Special Initiative will be expected to rely on modern marketing practices in the realization of the Golden Age of Business. The 21 categories of the CIMG awards therefore creates a venue for individuals organization etc to strive to win awards and thereby improve upon their operations.
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